Digital marketing refers to the use of digital channels and technologies to promote products or services to potential customers. It involves a variety of tactics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more.

The goal of digital marketing is to reach and engage with target audiences in a personalized way, to build brand awareness, drive website traffic, generate leads, and ultimately increase sales. It allows businesses to use data and analytics to measure the effectiveness of their marketing efforts, track customer behavior, and refine their strategies over time to achieve better results.

Digital marketing is the use of digital technologies to create, execute, and manage marketing campaigns that can help businesses grow and reach their target audience in a more cost-effective way compared to traditional marketing methods.